About

We help companies grow by creating, developing, protecting, and commercializing innovative products. Our current focus is on DIY, outdoors, and hardware markets.

Customer Discovery —

We’ve found the best way to innovate is by spending time in the field–by discovering problems, testing solutions, and learning from the people who will become our customers.

Research & Development —

We bring ideas to life, from concept to production. We use rapid prototyping to iterate designs until we (and the end-users) are happy.

Intellectual Property —

We build a wall of patents and trademarks around the products we create. In fact, we’re already thinking about our patent strategy as early as customer discovery.

Manufacturing —

We have the manufacturing and logistics expertise to support high-volume production. From plastic injection molding to progressive metal stamping, our network of suppliers gets the job done.

Market Intelligence —

We develop and execute winning strategies for both retail and commercial markets. Whether it’s WalMart or Fastenal, we know how to reach the decision-makers that will put our products on the shelf.